Press & outreach

Ready-to-send templates for Founding launch (playbook §13)

Copy and personalize. Replace [Name], [topic], [link]. Tone: human, no hype, no medical claims.

Useful links: /manifesto · /founding · /compare · /trust-report · /numbers

Journalists

Subject: A solo founder in Mendrisio builds an app that refuses to be medical

Dear [Name],

I am Gianluca from Mendrisio, building Albert Life alone — an app for families with elderly loved ones that explicitly refuses to be a medical device, never sells data, and gives the elderly person an architectural right to turn observation off.

Three newsworthy angles:
1. Annual Trust Report on silence rights (from Jan 2027)
2. Solo founder building in public on LinkedIn
3. Founding price locked forever for the first 100 families

Happy to chat for 20 minutes. Manifesto attached.

Thank you,
Gianluca
[site link] | [LinkedIn]

Senior associations

Subject: Building an app for elderly families — asking for your feedback

Hello,

I am Gianluca from Mendrisio, building Albert Life on one uncomfortable principle: the elderly person can disable observation even against their children’s wishes.

I am not asking for distribution — only honest feedback from people who know local families.

Proposal: Manifesto + demo, 30-minute review, optional access for families you support.

Gianluca
[link] | [Manifesto]

Home care / Spitex

Subject: Reducing anxious family calls to your operators

Dear team,

I am building Albert Life pre-launch. Your operators get anxious family calls without objective problems. We reduce those with a calm daily narrative, not clinical language.

Pilot: 10–20 families free for 6 months, measure call reduction, then discuss commercial terms.

30-minute presentation available in the next 3 weeks.

Best regards,
Gianluca
[link] | +41 [number]

Founding page Read Manifesto

Subject: A solo founder in Mendrisio builds an app that refuses to be medical

Dear [Name], I am Gianluca from Mendrisio, building Albert Life alone — an app for families with elderly loved ones that explicitly refuses to be a medical device, never sells data, and gives the elderly person an architectural right to turn observation off. Three newsworthy angles: 1. Annual Trust Report on silence rights (from Jan 2027) 2. Solo founder building in public on LinkedIn 3. Founding price locked forever for the first 100 families Happy to chat for 20 minutes. Manifesto attached. Thank you, Gianluca [site link] | [LinkedIn]

Subject: Building an app for elderly families — asking for your feedback

Hello, I am Gianluca from Mendrisio, building Albert Life on one uncomfortable principle: the elderly person can disable observation even against their children’s wishes. I am not asking for distribution — only honest feedback from people who know local families. Proposal: Manifesto + demo, 30-minute review, optional access for families you support. Gianluca [link] | [Manifesto]

Subject: Reducing anxious family calls to your operators

Dear team, I am building Albert Life pre-launch. Your operators get anxious family calls without objective problems. We reduce those with a calm daily narrative, not clinical language. Pilot: 10–20 families free for 6 months, measure call reduction, then discuss commercial terms. 30-minute presentation available in the next 3 weeks. Best regards, Gianluca [link] | +41 [number]